[daniel-lewis-1985]

Originally Posted by MTVN

Because I originally replied to someone saying they should have begun advertising last month, which would have been 2 months before the launch date

But they should be building up the advertising now dont you agree?

I know on Channel 4 it was acceptable to do a 2 week build as everyone knew it was a regular thing. But noone knows its coming back on Channel 5, people still think BB ended last year and they need to start advertising NOW to get peoples attetnion and clarify that bb is going to be back next month.